[Corporate Annoucemment]LINE FRIENDS wins big at iF Design Awards 2016
2016.03.14 Corporate
Tokyo– March 14, 2015 – LINE, the world’s leading lifestyle platform, won big at the IF Design Awards 2016. The company’s LINE Café packaging received an iF Gold Award in the Food and Beverage (F&B) Packaging discipline, while the LINE FRIENDS Corporate Identity received an iF Design Award in the Communication discipline. One of the most prestigious design competitions in the world, the iF Design Awards welcomes over 5,000 submissions from 70 countries every year*1.
LINE Café Packaging – iF Gold Award 2016 (Food and Beverage Packaging Discipline) The LINE Café, which was opened in February 2015, is now a popular eating spot for adults and children across the region. Its unique line of F&B packaging incorporates the mobile messenger characters known as LINE FRIENDS throughout, ensuring strong brand identity and visual continuity. Combining visual pleasure with the pleasure of eating, LINE Café F&B packaging was designed to go beyond functionality and create an aesthetically pleasing product that customers want to keep on display.
“LINE Café packaging features popular LINE FRIENDS characters that not only appeal to collectors, but also make the packaging a great choice for interior decoration,” commented LINE Friends. “The lovely designs are for everyone – adults and children alike.”
LINE FRIENDS Corporate Identity – iF Design Award 2016 (Communication discipline) LINE FRIENDS is a character brand that started out as emoticons for mobile messaging app LINE, which is used by 200 million users worldwide. To capture the spirit and individuality of the company’s identity, everything from LINE business cards and ID cards to signage and interior design carries visual elements of LINE FRIENDS, making use of logos, colours and fonts to distinctly communicate the brand identity.
This is the second win for LINE at the prestigious iF Design Awards – in 2014, LINE won in the Product discipline for its new employee ID card cases which were introduced as part of its brand revamp.
